Apple, Computers, Mac, MBA, Personal, Thoughts

Doggie jumping on my MacBook (a.k.a. a moment of truth)

Last Sunday my doggie decided to jump on my MacBook. Doggies have the ability to change from a quiet and relaxed mood to an excessive joy in a matter of seconds. I can’t describe the sensation I had seeing my middle-to-large sized beloved dog on my highly-priced adored computer. But she did.

Guess what happened? The computer withstood valiantly the assault. The momentum wasn’t able to join forces with gravity. It never fell down. But one of the keys jumped in revenge and tried to catch the doggie. Utterly broken, there was no way to reattach it.

A broken key. I felt like possessed by a sudden illness. Now it was my time to change into a gloomy mood.

The worst thing a patient can do is try to impersonate a doctor and use the world-wide-vademecum, that’s the internet and its information about hundreds of patients that have gone through the same illness. Why is that that the bad experiences get blogged far more often?

I encountered dozens of stories about broken keyboards, computers kidnapped at the technical service for weeks or even months, and then returned scratched to their unfortunate proprietors, about huge repair bills, bad and worse experiences, voided guarantees or even frauds.

So my mood went from gloomy to desperately depressive, collecting the dismal, dreary and dispiriting tonalities all in one.

I even tried to investigate how to solve the problem. I found a couple of websites that sold individual keys. That was the first good news. The bad news was that the gone-missing key is not standard but from the Spanish keyboard. My computer is in English but of course with a Spanish keyboard: I need a few more symbols to be able to write Spanish or Catalan.

The missing key was the one with both the symbols < and >. The English (both American and European) keyboards, have those symbols in two separate keys. That meant that they probably didn’t have my key in stock. The cost wasn’t that important, but the expected delay was significant. What should I do?

Well. Monday came and I went to the nearest Apple service centre in Barcelona. Only 300m from home there is that nice place… Microgestio. Let me tell you about my experience with them.

There were no queues. Just a nice couple at the counter. They called a technician that was with me in a matter of seconds. Then he left with my hapless computer. And I was there left waiting… I felt naked… it felt like a long wait… but it was only for a couple of minutes. Then he came back. The key was there. Everything was covered, no questions asked. Just a nice, emphatic smile. Just what I needed: no delays, no retreats, only an efficient solution.

That was like a moment of truth, a defining moment. I enjoyed and experimented good service… a rare and elusive taste. For Apple it was a small expense: the cost of a key. But what they got in return was loyalty. Immediate pay-back, and a greater, by far, net present value.

One key for another apostle. Is there a better deal?

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3 thoughts on “Doggie jumping on my MacBook (a.k.a. a moment of truth)

  1. Not a bad deal. I think Apple have chosen the right strategy: if you pay more for a producte, you’ll expect more. Paying a lot and receiving poor service is the worst advertising you can deliver to the customers. Maybe my next purchase will be a Mac…

  2. Pingback: Reflexiones sobre la fidelización | cliente | Antonio España

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