b-school, Henley, MBA

Henley in LinkedIn (a sensible thing to do and syndrome to avoid too)

At least there’s a Henley group in LinkedIn. A top-10 business school such as Henley Management College (see the forthcoming Economist Intelligence Unit ranking when available) couldn’t do without a LinkedIn group.

But why? What is LinkedIn? LinkedIn is a social network website, where you can keep a brief resume on-line and link your resume with your colleagues, fellow students, acquaintances. That way you don’t have to keep old-fashioned business cards or simply lose contact with people that you know, value or care about.

Everybody should have a LinkedIn profile. The fact that not everybody does have one makes the thrashing away of those old-fashioned business cards difficult, not mentioning that LinkedIn is not the only networking website. From the teen-oriented facebook to the competing Xing or Ecademy. I personally believe that LinkedIn is the most efficient of them all.

But give the cards some time and they’ll be outdated, while LinkedIn pages will be kept fresh and anew (or so one can hope).

The idea of belonging to a group is also important. Not only because of the fact of the feeling of belonging to a group but because that enables you to contact, get acquainted with and ultimately link to other people of your organisation. Otherwise you’d need to have something else in common with them: same school, made some business together or know their personal email.

So, do you have a LinkedIn profile? Maybe you should check mine then. And, does your business / organisation have a group there too? Maybe that’s something to consider 🙂

linkedin.jpg

But there are two sides to every story, and the social networks, as everything, can be used and abused. It’s sensible to have the connecti0ns to the people you know, and those connections add up to make a figure, the number of people connected to you.

As every measurable quantity, many people just make an objective of it, adding people indiscriminately, the more the better. But, where is the purpose of having hundreds of links to people that you just don’t know? Let me tell you: there is none.

As happens in management: people tend to be focused on hard issues that can be measured, and forget many soft issues, it’s not the links but the quality of them, the value they add you, the resemblance to the real network. But those qualities are difficult to measure.

Those are the social spammers. People that will try to add you because you have been working in the same company (along with 20.000 fellow workers), because you studied at the same university (without ever actually meeting) or because they just want more links.

That’s also known as the Pokemon syndrome: you need to have them all.

pokemon-character-explosion-4900368.jpg

If they ever were too much, imprinting the network, then being “linkedout” would become a sensible option.

Best regards to all

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3 thoughts on “Henley in LinkedIn (a sensible thing to do and syndrome to avoid too)

  1. I agree with you. Fortunately there are few social spammers at Linkedin. This is not the case in other social networks. I’ve recently received two invitations of people who claimed having more than 20,000 connections. Needless to say, I’ve ignored both of them.

    Another interesting thing is to observe which percentage of people has not updated her profile during the last year. Small fraction or a large one? I think it’s too high.

  2. Those same social networking sites won’t give you that data. It’s something like Second Life, yesterday I read news of some companies recruiting through SL but, seriously, how many people are using it effectively? A small bunch, if any.

    Best regards David 😉

  3. Y al igual que en la vida real, preferir una red pequeña en principio con personas de tu absoluta confianza, para que la expresión “red social” no pierda sugnificado auténtico, en vistas a alcanzar su objetivo.

    Aún está todo en evolución, estamos en los albores de la futura red social: ¡Animo!. Al menos este año lo celebraremos con cava.

    Un saludo

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